Women in Energy Conference - Digital Content Strategy and Development


Women in Energy 2017 was held March 9-10, 2017 at the Jamaica Pegasus in Kingston with over 500 attendees from Jamaica, the Caribbean and North America expected to attend to learn, connect and inspire.

Through For Women to Women collaborated to provide a digital experience for millennial women who were unable to attend the event. The series included a full recap of the two-day event, as well as a social media, live feed of the event through Instagram stories and live-tweeting via Twitter, this will include a combination of photos, videos, and text.


  • Successfully led a team in the development of a digital strategy for Women in Energy Conference.
  • Increased web traffic and generated leads by 136% over a two-day period. Data points were generated to highlight customer locations.
  • Partnered with local photography brand, Jik Photography to provide event coverage.

Instagram Strategy and Development


Instagram Feed - #FWTWenergy

Audience Engagement

At the Women in Energy Conference, March 2017 we caught up with Rochelle Cameron ‎VP Legal & Regulator of Flow Jamaica who shared tools for success that every woman should hear, "success starts from within."

Event Coverage