Portfolio includes a range of projects and areas i have specialized in the areas of visual design, content creation and strategy as well as product development and experience.
Project: Carry on Friends - Ebook Design and Creative Strategy for Brand
Description: Carry on Friends is a digital platform and community for Caribbean American entrepreneurs and wanted to help with enhancing their visual presence and brand identity through the creation of custom graphics for the web and print. Aside from a refreshing look, my client, Kerry also wanted digital products that would help drive traffic to her website and engage her target audience.
How I Helped: I undertook graphic designs that would reflect my client's brand which was professional and minimalist. I helped my client to create designs with cohesive branding and messaging across all platforms, social media and blogs
Results: Through the enhancement of her visual image her engagement rates has increased.
- E-Book PDF Worksheet designed using Canva and Photoshop.
- Social Media Templates and Graphics to promote podcast episodes on Facebook and Instagram.
Tools: Canva and Photoshop
Project: Land Information Council of Jamaica - Ebook Conceptualization and Design
Description: Utilised creative design skills to created engaging content and graphics for print and the web. Also, developed a social media marketing campaign for local Geography Awareness Week 2013, 2014 and 2015, hosted by the Land Information Council of Jamaica.
Results: Increased awareness of brand and subject matter, increased leads to website and attracted a following of over 80% of targeted audience, through online presence and social media marketing.
- Digital newsletter/E-Book designed using Photoshop.
Project: Audrey Woodley - Worksheet Template Design
Description: Audrey Woodley is a branding coach for entrepreneurs who reached out to me for assistance in enhancing her brand's visual image.
I worked with Audrey to design custom social media templates on Canva which would save her time and money in the long-term. I later worked with her to design an opt-in for her website, designed to engage her ideal audience.
- Worksheet design and template
- Cover Page conceptualization and design
Project: At Home With Kings - Ebook Design and Social Media Templates
Description: At Home With Kings is a digital platform for mothers who home school their children. Wendy reached out to me for assistance in enhancing her brand's visual image. She wanted a simple and modern design that was aesthetically pleasing both on social media and her blog.
How I Helped: I worked with Wendy design custom social media templates on Canva which would save her time and money in the long-term. I later worked with her to design an opt-in for her website, designed to engage her ideal audience.
- Ebook Design using Canva
- Social Media Template design
Product Design and Experience
Project: Beautistaz - Shopify Website Design and Content Strategy
Description: Beautistaz is an online beauty boutique which caters to an audience of savvy women who want to look good on a budget.
When my client, Novia reached out to me, she wanted to make her website to look professional with cohesive branding as well as assistance with the site setup and customization.
- Design and upload two banners for the slideshow on the homepage
- Uploading products including product images, product description, product tags as well as variants.
- Create a navigation menu (1st level and 2nd level included)
- Create additional pages e.g. collection, blog, about us
- Integration of third party applications such as Facebook, Mailchimp, Currency Converter and Reviews
Additionally, I took on visual content development and strategy for the social media (Instagram) as well as product styling.
Timeframe: The project was completed in 2 weeks.
CONTENT STRATEGY AND DEVELOPMENT
NOTE: All of these are original designs based on my clients’ pre-existing branding.
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What My Clients Say
Before I worked with Carey-Lee, I thought the graphics for my blog and podcast were “ok, just enough to get by”. I knew they could be better but I didn’t have the time or enough skills to make that happen.
Carey-Lee created sleek, contemporary designs that have resonated with my audience namely my podcast cover art. She also helped me create a consistent design for blog graphics for more cohesiveness in the look and feel of my site. Carey-Lee’s approach to design isn’t on a design-by-design basis but she takes into account the brand and it’s essence. It’s an absolute pleasure working with Carey-Lee, her designs bring life.
- Kerry, Carry on Friends