Land Information Council of Jamaica - Visual Design and Strategy

Overview

Utilised creative design skills to created engaging content and graphics for print and the web.

Also, developed a social media marketing campaign for local Geography Awareness Week 2013, 2014 and 2015, hosted by the Land Information Council of Jamaica. Increased awareness of brand and subject matter, increased leads to the website and attracted a following of over 80% of the targeted audience, through online presence and social media marketing.

Highlights

  • Created digital marketing campaign for the relaunch of the e-newsletter to increase public awareness on the applicability of GIS. Reached over 1k of target audience within 3 months of launch.

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